This project was a group collaborative project, working along side New Zealand suit manufacturer, Rembrandt Suits.
We consisted of five individuals, whom are all completing our third year in a Bachelor of Fashion Design; Max Duncan, Annabelle Cole, Catherine Bardsley, Fenella Clarke, and Izzy Buttle.
We developed a sub-brand to existing company Rembrandt, called "Are We Serious", and the collection name, "About Causal Friday". The images below show work from a 12 week period of conceptualisation, development, and construction. The collection contains 4 looks, with 11 garments in total.
The views and tasks of masculinity in the world are starting to fall. Therefore, redefining Punk culture in a more modern, eccentric, sophisticated, and Rembrandt manner, could develop a new social movement. Are We Serious formulates the influence of 1960s Mod subculture and the lost Punk subculture, into a unifying collection of garments which embrace change, growth and passion.